The plan is one of several efforts to develop the central region into a popular tourist destination.

The conference, jointly held by the national flag carrier, Vietnam Airlines and the People’s Committees of Da Nang, Quang Nam, Quang Ngai and Thua Thien-Hue, attracted representatives from leading travel agencies around the country and Vietnam’s key markets, including Japan, the Republic of Korea, Germany, France, Russia, Australia, Taiwan and Hong Kong.

The Vietnam Airlines representative pledged to play a major role in the plan by developing charter services directly to Da Nang in the near future.

In the past, Vietnam Airlines has liaised with foreign travel agencies to operate flights to the central region. In 2009, the airline ran 15 flights from Japan , the Republic of Korea , Hong Kong and Cambodia to Da Nang , which were praised by passengers.

As the demands for this service are increasing, Vietnam Airlines plans to operate between 20-25 flights to the region.

In the domestic market, the airline operates 50 flights a day on 24 routes between Hanoi-Ho Chi Minh City and the central region and the Central Highlands.

Vietnam Airlines also has 25 flights a week on routes from Da Nang to the Central Highlands provinces of Gia Lai, Dac Lac and Lam Dong and to the central province of Khanh Hoa , to link up with large economic centres in the central region.